Franchise consulting in Poland: Build your own franchise
We build complete franchise systems: from the audit, through the franchise agreement and operations manual, to signing agreements with your first franchisees. For owners of profitable businesses who want to grow faster than their own capital allows.
The first conversation is free. You speak directly with the managing partner.
This is how a franchise network grows: from one profitable pilot location to dozens of units opened and funded by franchisees. Over time the network adds new formats, such as kiosks in shopping centres or mobile outlets.
Sources: Wiadomości Handlowe (Makarun in California and Dubai, 2019), Rzeczpospolita (Dubai restaurant, 2019), Wiadomości Handlowe (Sfinks Polska group: 105 venues, May 2025) and Makarun network data from the period of co-management. Last updated: 19 October 2026.
For owners of businesses that already make money
Franchising makes sense when the business model is proven and the owner wants to open more locations without putting their own money into each one. A single profitable location is enough to start.
Who we do not work with
- businesses that want quick money from initial fees instead of building a lasting network,
- people looking for an agreement template to download,
- brands that want to sell a licence without standards or support for franchisees.
That is how we can lead every project personally, all the way through.
You have one profitable location
We check whether the model can be repeated in other cities and calculate how much a franchisee will earn and how much you will.
You run several company-owned locations
We shift the cost of new openings to franchisees while you keep control of the brand and the standard.
You have a franchise that does not sell
We start with an audit of the offer, the agreement and the manual, remove what puts candidates off and get sales moving.
You are thinking about foreign markets
We prepare a master franchise, select the partner and adapt the documentation to the local market.
What could your network look like in 5 years?
Enter your brand name and the city of your first location. We will show you how a well-built franchise network grows.
Your network: 34 locations
A nationwide network, plus the first foreign partner. You manage a network, not a single location.
An illustrative scenario, not a forecast. The pace of growth depends on the industry, business model and market.
From the audit to signed agreements
We can build your entire franchise system or support you in a selected area. Each module can be ordered on its own or as part of a package.
Turnkey franchise system
The complete package: audit and profitability analysis, competitor analysis, business model, franchise prospectus, franchise agreement, operations manual, sales training and franchisee recruitment channels. All documents become your property.
IPreparation
- Audit and assessmentWhether the model can be replicated and what to fix before launch.
- Growth and scaling modelA 3–5 year plan: formats, cities, pace of openings and the value of one agreement.
- Franchise agreementStructure, fees and safeguards, drafted with a franchise law firm.
- Operations manual and candidate materialsStandards, franchise prospectus and a unit financial model.
IILaunch and sales
- Marketing strategyHow to reach franchise candidates and the network’s customers.
- Franchisee recruitmentCandidate profile, scoring, due diligence and interview training.
- Locations and fit-outSelecting and negotiating sites, budgets, contractors and financing.
IIINetwork development
- Standards, training and qualityWe develop standards, training and quality as the network grows: from the first opening to a development plan for every unit.
- International expansionMaster franchising, partner selection and adapting the system to a new market.
How we build a franchise system
Ten stages from the first conversation to launching franchise sales. The schedule depends on how quickly each stage is approved on your side.
Months 1–2
- 01
Getting to know the business
We collect data on investment and operating costs, results, marketing, training and know-how, and carry out a financial audit.
- 02
Profitability analysis
We point out untapped revenue sources for you and for future franchisees, and the most effective marketing activities.
Months 2–4
- 03
Competitor analysis
A report on franchise systems in your industry in Poland and in selected foreign markets.
- 04
Business model
We present several franchise model options. Once you choose one, we prepare the documents.
- 05
System concept
We decide how the franchise will be presented and run, and prepare the operations manual template.
Months 5–8
- 06
Franchise prospectus
Content based on approved data, with a graphic layout ready for sales.
- 07
Franchise agreement
Once the assumptions are agreed, the agreement is drafted by a law firm specialising in franchise agreements.
- 08
Operations manual
Your team fills the template with know-how while we run the process and review the content.
Months 9–12
- 09
Sales training
Three three-hour sessions and five practice calls. You lead the last two yourself, and we review every conversation.
- 10
Sales channels
The most effective franchisee recruitment channels, a description of the sales process and message templates for candidates.
How much could your franchise be worth?
Below is an example location. Move the sliders to check the franchise value for your own parameters.
Example location
Franchisor revenue from one agreement
PLN 750,000
over the full term
-
Margin on the investment7% of the investmentPLN 35,000
-
Initial franchise feeone-offPLN 40,000
-
Royaltymonthly, on net salesPLN 450,000
-
Marketing fee2% of sales, network marketing fundPLN 180,000
-
Supplies and branded productsabout 0.5% of salesPLN 45,000
A network of 10 franchised locations
PLN 7,500,000
franchisor revenue over the agreement terms
What opening these locations with your own money would cost
PLN 5,000,000
In a franchise model, franchisees fund the investment.
Illustrative calculation based on typical market parameters. It is not a forecast or an offer. Actual values are set in a financial model during the audit.
Your result is ready
Enter your email. You will see the result straight away, and we will email you an analysis broken down by revenue stream.
Is your business ready to franchise?
Six questions, about a minute. You see the result straight away, without leaving any contact details.
The test needs JavaScript enabled in your browser. You can book a free consultation right away.
Has at least one location been profitable for at least 12 months?
Industries we work in
Franchising works wherever the way a business is run can be described, taught and repeated.
Food service
Restaurants, fast food, cafés, food trucks.
Services
Home and business services, repair shops, laundries.
Finance
Credit brokerage, insurance, accounting offices.
Entertainment
Play parks, family entertainment centres, escape rooms.
Education
Pre-schools, language schools, extracurricular classes.
Retail
Specialist shops, kiosks in shopping centres.
Beauty
Hair and beauty salons, barbers.
Health
Clinics, physiotherapy, diagnostics.
Fitness
Fitness clubs and training studios.
Let’s talk about how to scale your business.
The first conversation is free. You speak directly with Marcin Szworak.
We built our own networks before advising others
Marcin Szworak
CEO of MS Consulting sp. z o.o., managing partner of Własna Franczyza
Co-founder of Makarun. While he co-managed the company, he scaled the chain from a single 8 m² kiosk to 34 company-owned and franchised restaurants, with expansion into Algeria and a showroom in Dubai. It was the first Polish food service chain present on four continents.
As Chief International Growth Officer at Sfinks Polska S.A., a company listed on the Warsaw Stock Exchange with more than 100 restaurants in its group, he is responsible for the international franchise growth of the group’s brands. Earlier, as a partner at Gastromall Group, a group of almost 150 restaurants, he created and implemented an energy management optimisation project.
Brands and franchise networks we have co-created
- Makarunfood service, grown from 1 to 34 restaurants
- Pod Magnoliąlanguage pre-school network
- Mr Gorillaplay park
- Tornado Cafemobile cafés
- Frytki Belgijskie w Krakowiefast food, 17 outlets
- DoskoiJapanese restaurants
- Makarun: Best Fast Food award, Food Business Awards 2016
- Personality of the Year 2024 for the A Złoty per Kilometre campaign, which he has run since 2006 as the first initiative of its kind in Poland
Frequently asked questions
Won’t franchisees damage my brand?
We limit that risk on three levels: when choosing franchisees (scoring and due diligence before signing), in the agreement (standards, inspections, penalties and termination rights) and in daily operations (operations manual, training and audits). We design all three.
What if nobody buys my franchise?
That is why we start with an audit and competitor analysis: the offer has to pay off for the franchisee, otherwise it will not sell. We train you in sales and point out channels, and on request we lead negotiations until the first agreements are signed.
Is my business suitable for franchising?
Usually yes, if the location is profitable, the way it is run can be described and taught, and the brand stands out in the market. We assess this in a free conversation, and in detail during the audit.
Is one location enough?
Yes. Most networks started with a single site. The first Makarun measured 8 m² on the AGH university campus in Kraków. One profitable location is a good starting point, as long as its results are repeatable.
How long does it take to build a franchise system?
Usually 8 to 12 months. It depends mostly on how quickly your team approves each stage and completes the operations manual.
How much does it cost?
We prepare a quote after the conversation and assessment, because the scope depends on the industry, the state of your documentation and your plans. We work on a project basis, as ongoing support, or with part of the fee linked to results.
Who drafts the franchise agreement?
We define the business assumptions with you, and the agreement is drafted with a law firm specialising in franchise agreements. We make sure risk is allocated sensibly and the franchisor is protected.
Do you help find the first franchisees?
Yes. We identify channels, build the candidate profile, train you to run interviews and vet candidates before signing. On request, we lead negotiations until the first franchise agreements are signed.
Do you work with businesses outside food service?
Yes. The principles of building a system are the same in every industry. We work with education, services, finance, entertainment, retail, beauty, health and fitness.
Do you support international expansion?
Yes. We help choose markets and partners, prepare the master franchise agreement and an English version of the system.
Let’s talk about your business
The first conversation is free and without obligation. Tell us about your business and we will assess whether and how it can grow through franchising.
What happens after you send the form
- 1
We call you back
The managing partner will contact you to arrange a convenient time.
- 2
Free consultation
Online or in person. We talk about your business, results and plans, and tell you plainly whether franchising makes sense.
- 3
Concrete next steps
You receive a proposed scope and schedule. The decision is yours, with no obligation.
- Emailkontakt@wlasnafranczyza.pl
- LinkedInMarcin Szworak
Book a free consultation
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