About
International franchise expansion: we build networks because we run them ourselves
Własna Franczyza is the advisory brand of MS Consulting sp. z o.o. Since 2015 we have designed franchise systems for other companies, and we have been building franchise systems since 2012, when the first Makarun restaurant opened.
Who we are
We combine the experience of network founders, executives of a listed company and lawyers. We know franchising from the side of the franchisor looking for capital and locations, and from the side of the franchisee investing their own money.
Our team includes operations directors and lawyers specialising in franchise agreements. For fit-outs we work with proven contractors, equipment suppliers and financing institutions.
We cover the whole growth of a franchise network: from the first pilot location to international expansion. Franchise development: see our services
Numbers before promises
Every recommendation is based on a unit financial model and the value of one agreement.
Repeatability
A system has to work without the founder on site, so we describe standards in a way that can be taught and checked.
Full ownership
All documents we prepare become the client’s property.
Managing partner
Marcin Szworak
CEO of MS Consulting sp. z o.o., managing partner of Własna Franczyza
Marcin Szworak has spent 15 years building and growing restaurant and franchise networks. In 2011 he co-founded Makarun. He funded his share of the first location, an 8 m² kiosk on the AGH university campus in Kraków, partly by selling his motorcycle. While he co-managed the company, the chain grew to 34 company-owned and franchised restaurants, including the U Hindusa and Al Dente brands, with expansion into Algeria and a showroom in Dubai.
Since February 2026 he has been Chief International Growth Officer at Sfinks Polska S.A., a company listed on the Warsaw Stock Exchange. He is responsible for the international franchise growth of the group’s brands, which have more than 100 restaurants. In 2022–2023, as a partner at Gastromall Group, a group of almost 150 restaurants, he created and implemented an energy management optimisation project.
He holds a master’s degree in economics (European economic integration) from the University of Rzeszów.
Milestones
- 2006
First edition of the A Złoty per Kilometre charity campaign, still running today.
- 2007
Founded an IT start-up and ran it for four years, from first idea to a working company. A first lesson in building a business on numbers and repeatable processes.
- 2011
Co-founded the Makarun network.
- 2012
First Makarun on the AGH university campus in Kraków and the start of building the franchise system.
- 2015
Launch of Własna Franczyza and the first franchise systems for other brands.
- 2016
Makarun wins Best Fast Food at the Food Business Awards.
- 2019
Gastromall Group becomes Makarun’s strategic investor. First restaurants in California and Dubai.
- 2020
Makarun passes 30 restaurants in 18 cities.
- 2022
Partner at Gastromall Group on the energy management optimisation project.
- 2024
Personality of the Year for social and charitable work.
- 2026
Chief International Growth Officer at Sfinks Polska S.A.
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Brands and franchise networks we have co-created
- MakarunA spaghetteria chain grown to 34 restaurants, including the U Hindusa and Al Dente brands.
- Pod MagnoliąA private network of language pre-schools.
- Mr GorillaPlay park. Growth strategy and franchise system.
- Tornado CafeA network of mobile cafés.
- Frytki Belgijskie w KrakowieFast food chain, 17 outlets.
- DoskoiA chain of Japanese restaurants.
Experience in corporate groups
- Sfinks Polska S.A.Listed on the Warsaw Stock Exchange, more than 100 restaurants in the group. International franchise growth of the group’s brands.
- Gastromall GroupAlmost 150 restaurants, including the Olimp pay-by-weight restaurant chain.
Sources: Wiadomości Handlowe (Makarun in California and Dubai, 2019), Rzeczpospolita (Dubai restaurant, 2019), Wiadomości Handlowe (Sfinks Polska group: 105 venues, May 2025) and Makarun network data from the period of co-management. Last updated: 20 October 2026.
Awards
- Food Business Awards 2016Makarun: Best Fast Food. Multiple finalist in the Effective Brand Development and Fast Food categories.
- Personality of the Year 2024For the A Złoty per Kilometre charity campaign.
- Kolosy 2014Speaker at the Kolosy travellers’ festival in Gdynia.
Featured in
- Forbes Poland“Makarun. A new concept for the pasta business” (in Polish), Forbes 3/2019
- Onet“He cycled to Tehran for Patrycja” (in Polish), about the A Złoty per Kilometre campaign
- Rzeczpospolita“Kraków’s Makarun opens its first restaurant in Dubai” (in Polish), 2019
- Wirtualnemedia.pl“Polish restaurant Makarun Spaghetti and Salad opens in Dubai” (in Polish), December 2019
- Wiadomości Handlowe“Polish restaurant chain Makarun opens in California and Dubai” (in Polish), September 2019
- Franchising.pl“Spaghetti, the new way” (in Polish), February 2019
- MamStartup“Dubai will be eating Polish spaghetti” (in Polish), 2019
Beyond business
Since 2006 Marcin Szworak has run A Złoty per Kilometre, the first campaign of its kind in Poland: sponsors donate one złoty for every kilometre covered towards medical treatment for sick children. Routes have led from Przemyśl to, among others, the Croatian island of Krk (2,415 km), Zonguldak in Turkey (2,665 km) and Tehran (4,426 km).
In 2024, as part of the campaign, he swam 15 km alone across Lake Solina. For this work he was named Personality of the Year 2024.
More: article on Onet (in Polish) and video from the campaign on Facebook.
Let’s talk about your business
The first conversation is free and without obligation. Tell us about your business and we will assess whether and how it can grow through franchising.
What happens after you send the form
- 1
We call you back
The managing partner will contact you to arrange a convenient time.
- 2
Free consultation
Online or in person. We talk about your business, results and plans, and tell you plainly whether franchising makes sense.
- 3
Concrete next steps
You receive a proposed scope and schedule. The decision is yours, with no obligation.
- Emailkontakt@wlasnafranczyza.pl
- LinkedInMarcin Szworak
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