For franchise networks
Franchise network growth: more franchisees and stronger results
We advise franchisors who already have a working system and want to sell franchises faster, improve unit results or enter new markets. We know how it looks from the inside, because we build and grow networks ourselves.
When to talk to us
Networks usually come to us when one of these things is holding back growth.
- You get few enquiries from franchise candidates, or the people who apply lack capital.
- Conversations with candidates rarely end in a signed agreement.
- The franchise brochure, agreement or operations manual were written years ago and no longer fit the network.
- Franchisees earn less than the model assumed, and tension in the network is growing.
- Campaigns bring clicks, but nobody knows what one signed agreement costs.
- The network plans to expand abroad or is preparing for talks with an investor.
How we help
We deliver each area on its own or as part of a network growth plan.
01
Franchisee recruitment
- ideal candidate profile: capital, experience, city
- the path from first contact to signed agreement: stages, scoring, response time
- conversation scripts and training for your franchise sales team
- candidate due diligence before signing
02
Online campaigns
- a franchise recruitment page and forms that qualify candidates straight away
- running campaigns on Google, Meta, LinkedIn and franchise portals
- measuring cost per candidate and cost per signed agreement
- campaign content: franchisee stories, video, presentations
03
Franchise growth strategy
- network audit and priorities for the next 12 months
- 3–5 year growth plan: formats, cities and pace of openings
- head office capacity to support a growing network
- international expansion, master franchising and preparing for investor talks
04
Franchise materials
- updating the franchise brochure and candidate presentations
- franchise agreement review with a law firm specialising in franchise agreements
- updating the operations manual and network standards
- English versions of materials for international partners
05
Financial analysis
- unit financial model and the franchisee's real payback period
- analysis of franchise fees and supply margins
- comparing unit results and the reasons for differences
- the value of one agreement and franchisor revenue over the years
How we work with a network
- 01
Free call
We learn about the network, its results and plans, and tell you plainly where we see the greatest potential.
- 02
Network audit
We review the franchise offer, documents, franchise sales, marketing and unit results.
- 03
12-month plan
We set priorities, metrics and a schedule, so it is clear what changes and in what order.
- 04
Implementation or ongoing support
We deliver selected areas as projects or support your team on an ongoing basis, including performance-based fees.
Experience from both sides of the agreement
Building networks since 2012
From a single location to a network of 34 company-owned and franchised units, including abroad.
Growth in a listed group
As Chief International Growth Officer at Sfinks Polska S.A., Marcin Szworak is responsible for the international franchise development of a group with more than 100 locations.
The whole system in one place
We also build turnkey franchise systems, so we know every element a network needs.
Let’s talk about growing your network. The first conversation is free. You speak directly with Marcin Szworak.
Frequently asked questions
Do you work with networks whose system was built by someone else?
Yes. We start by auditing what already works and keep what is effective. We complete and update documents instead of rewriting them.
Do you run campaigns or only advise?
We run them ourselves: we prepare the strategy and content, launch the campaigns and optimise them on an ongoing basis. We judge success by cost per candidate and the number of signed agreements, not by clicks.
How long does the work take?
It depends on the scope. The first stage is an audit and a priority plan; after that we work on projects or provide ongoing support.
Do you support international expansion?
Yes. We help choose markets and partners, prepare the master franchise agreement and an English version of the system.
Let’s talk about your network
The first conversation is free and without obligation. Tell us about your network and we will show you where we see the greatest potential.
What happens after you send the form
- 1
We call you back
The managing partner will contact you to arrange a convenient time.
- 2
Free consultation
Online or in person. We talk about the network’s results, franchise sales and growth plans.
- 3
Concrete next steps
You receive a proposed scope and schedule. The decision is yours, with no obligation.
- Emailkontakt@wlasnafranczyza.pl
- LinkedInMarcin Szworak
Book a free consultation
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